BOTOX Cosmetic x IFundWomen

We created The Confidence Gap — a lighthearted YouTube series to highlight the disparities women entrepreneurs face. And we did it from concept to publish in under a month.

BOTOX Cosmetic partnered with IFundWomen to grant 20 women entrepreneurs each $25,000 to support their businesses. Our goal? To raise awareness of the confidence gap, then close it.

In addition to helping with the grant partnership programming, we were tasked to develop a four-part YouTube series, inclusive of games, that highlights what the confidence gap is, how it impacts women, and how to close it for good.