Shine A Light
We broke bread to start conversations about antisemitism.
Over the last several years, antisemitism has spiked. Shine A Light is an organization dedicated to help people understand what modern antisemitism is and how we can work collectively to end it.
How It Started
THE ASK
Develop a purpose campaign that brings people together to Shine A Light on antisemitism.
THE INSIGHT
Food connects us all, regardless of culture — and food content thrives on social media. What if we harness this to unite people against hate?
THE IDEA
Break Bread encourages social media users to discuss antisemitism and hate, fostering solidarity through shared stories. Together, we can pave the way to a more accepting future.
Our Building Blocks
LAUNCH VIDEO
A roundtable with influential voices in the Jewish community (including ally/actress Téa Leoni) discuss the impact of antisemitism.
LANDING PAGE
Introduce the social media campaign and show an example from influencer Jake Cohen.
SOCIAL CHALLENGE
Amplifier partnerships with influencers and celebrities to draw attention to our campaign and show people how to get involved
IAT: Lippe Taylor (Lead), ID-PR, 1000 Heads
CCO: Craig Elimeliah
Creative Director: Alex Foster
ACD: Ty Seecof (Copy); Caleigh Ripp (Art)
Digital: Maggie Joseph; Doron Faktor
Strategy: Jeremy Simon
Engagement/Account: Iya Bleyman, Emma McCormick
Influencer/Casting: Corey Martin; Katherine Gotsch
Producers: Taylor Shomann, Alyson Shumeyko, Toby Walsham
Film Director: Brandon Lavoie
Production Company: Familia
Client: Shine A Light