Sour Jacks
If you know Sour Jacks, you probably only know of it as the “knock off Sour Patch Kids” at Dollar Tree. They asked us to make the brand cool with Gen Z.
Our New Biz Pitch
we tapped into Gen Z’s affinity for “cringe culture” to make Sour Jacks the ultimate anti-mainstream candy. We pitch a 360 campaign with OOH, social, earned, and more!
Launch Video
Here’s one of the final campaign video to showcase how it all came to life.
Please note: I was only involved with the new biz pitch. Full credits for the video and campaign production below:
Director: Abby Horton (SLMBR PRTY)
Creative Director: Dan West
ACD (Copy):Sydney Olstad
ACD (Art):Kelsey Shalvoy
Art Director: Samantha Karasinski