CommonAlly
For the 2020 election, we launched a startup political app to rally a generation of young voters — based on beliefs, not parties.
CommonAlly Doesn’t Give a F*** About Politics… It Gives 70 Million.
That’s the same number of eligible young voters in America. Using education, comedy, and aesthetic 💅, the app breaks down the complicated political landscape to empower millennials and Gen Z to vote. You ready to show off your #BVE (Big Voter Energy)?
Young voters need to understand politics, so we made education fun.
We taught young voters about our app, current events, and politics — without naming a political party even once.
What’d We Make?
Brand Persona
Editorial Style Guide
Social Content
Website
App UX and Notifications
Investor Decks
And More
Credit: Greg Falconi (Art Director)