Gold Bond x Sports Illustrated

Gold Bond is designed to support “All Your Skins” — meaning every change your skin goes through, hour by hour, season by season. So, how did we deliver that message? By partnering with the true experts in skin care: legendary Sports Illustrated Swimsuit models.

We made Gold Bond the official sponsor of the 60th Anniversary Issue of Sports Illustrated Swimsuit.

We took over events, social media, and the Amazon store. The campaign featured a four-part series with Swimsuit Legends sharing their Gold Bond tips for perfect summer skincare.

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Creative Director: Laura Touysinhthiphonexay

ACD: Ty Seecof

Art Director: Tyisha Kellman

Copywriter: Max Walker

Producer: Taylor Shomann