Unwell Hydration

Mar 25

We helped Alex Cooper (Host of Call Her Daddy) Create and Launch Her Own Beverage!

Developing Our Product

There are so many beverage and creator brands out there. So why did we make this one? Because we knew we’d do it differently.

Most beverage brands hyper-focus on men and only offer one benefit (i.e., workout recovery, hydration, etc.). Where are the femme, multi-purposeful hydration brands?!

We Created a Beverage for Women That Rapidly Hydrates, Helps You Recover, and Focus.

Strategizing Our Launch

Being Unwell is a tapestry of contradictions — and no one knows that better than Alex Cooper. The way you can be the life of the party and just as happy watching reruns. Be a boss and a hot mess. Be 30 and feel like a girl inside.

Unwell Hydration is For Every Single Part of Your Life.

Creating Our Campaign

Our blueprint was clear: showcase how Unwell Hydration fits into every aspect of life. But how? Do we highlight its benefits—hydration, focus, recovery, function? Or do we bring it to life by reflecting our fans’ daily moments?

Option 1

We don’t just want fans to drink water, but get all the benefits with it! The best way to do that? By flirting with them, playing off Alex’s cheeky personality.

Option 2

From late nights in the office to late nights at the bard, we’re here for all your Unwellness. This campaign shows real use cases of where Unwell Hydration can support you.

Coming to Life

After crafting the strategy and campaign direction, we handed the reins to the ultimate dream team: Alex Cooper herself.

Armed with our creative vision and shot lists, Alex and her team captured a dynamic mix of product and lifestyle photography—at the office, prepping for a night out, jet-setting on vacation, and beyond. We tied it all together with the bold headline “For All of Life’s Unwell Moments,” showcasing just how seamlessly our beverage fits into every vibe.