Nature Made #TeachHealthy
We donated $4 million to teachers — along with 7 million servings of immune support products.
Teachers play a crucial role in shaping future generations, but they’re not properly supported. Too often, teachers fund their classrooms out of their own pockets. And when schools re-opened after lockdowns, teachers had to stretch their budgets even thinner to buy additional wellness supplies — for their students and themselves.
What We Made
In just nine weeks, we created a mini-documentary (and cutdowns) showcasing three teachers from one of Los Angeles' lowest-income neighborhoods (avg. household income of $15k/year).
They share their daily struggles and what motivates them. The teachers were surprised with a visit from DonorsChoose Board Member and celebrity Yvette Nichole Brown, who brought a secret donation.
We Went on TV!
The clients were so happy with the results, they even pivoted away from their original broadcast spot and asked us to re-cut our doc for TV!
360 Integration
We partnered with Nature Made's social media agency to create campaign posts and teamed up with The Talk and NowThis to announce Nature Made's surprise funding of the entire Los Angeles Unified School District. This included fulfilling every teacher's wishlist on DonorsChoose, the #1 education nonprofit.
