Pharma 360
In my time in Pharma, I supported patients with cancer, Multiple Sclerosis, and Cushing Syndrome through a range of initiatives—including websites, blogs, videos, social content, campaigns, and events.
Launching Aby — an MS Support App
Aby is a free app the offers daily tips, info, and inspo to people living with multiple sclerosis. We launched it with several videos and a website update.
Corcept Cares
To help launch Corcept’s brand new patient support program, we created an animated video that outlines our offerings and speaks to patients where they are on their journeys.
Art Partner: Nicole Oclatis
She Talks MS
Women face layers of difficulties when it comes to their health, especially if they’re living with MS. What’s worse is that they often don’t know how to talk about it.
AboveMS Website
In addition to the “She Talks MS” series, we overhauled the whole AboveMS website — optimizing its sitemap, modernizing its design, and write a suite of new articles about MS symptoms.
She Talks MS is a 13-video series that features women opening up about “taboo topics” regarding women’s health and MS.
Patient Story Videos
MS is scary — but hearing from others brings you a sense of peace and community. For Tecfidera, the #1 prescribed treatment, we developed patient story OLVs to inspire newly diagnosed patients.
Tecfidera App
We created and updated the Tecfidera treatment app — a tracker for patients to stay on top of medication, side effects, and overall wellness.
Vumerity Website
Eventually, Tecfidera was replaced with Vumerity. We launched Vumerity with a 360 campaign and new website.
Brand Socials
We often launched brands’ very first social channel — always looking for innovative ways to teach patients about their conditions.