TURNNT Trans Research
Trans health is crucial — but how do we help trans women trust the healthcare system after years of trauma? By giving them a space to talk to each other.
Trans women of color (TWOC) are the most underserved groups in the U.S.
This community faces extreme violence and discrimination, often with no support. Even a doctor’s visit can be dehumanizing. TURNNT is changing that with a new study to understand and better serve TWOC.
Our campaign builds trust to recruit participants.
How do we connect with a skeptical community? By helping them connect with each other. Our campaign elevates TWOC beyond stereotypes, showcasing them as bold, empowered, and authentic.
With posters, a video series, and a striking website, the impact was clear—nearly 1,000 site visits and three dozen vetted participants within months.
Creative Directors: Nora Travis, Patrick Lupinski
Copywriters: Julian Soto and Ty Seecof
Art Director: Bradley Sinanan