MAKING AESTHETICS INCLUSIVE
Leading the IAT, we created a 360 campaign that celebrates the spectrum of beauty across races, genders, ages, disabilities, and more.
HOW WE DID IT
RAISE AWARENESS OF DISPARITIES
REPRESENT SPECTRUM OF BEAUTY
MAKE INCLUSIVE BEAUTY ACCESSIBLE
RAISING AWARENESS
The DREAM Initiative conducted a study with ~4K women and nonbinary people to better understand the relationship between race and beauty. We collected that data into a stunning and insightful report.
Written by: Marjon Carlos
Edited by: Adriana Nova and Ty Seecof
REAL STORIES TO CONTEXTUALIZE DATA
CREDIBILITY FROM HEALTHCARE PROFESSIONALS
DISCUSSION GUIDES TO PROMOTE CHANGE
SHARING A PLATFORM
As a brand, we have a responsibility to pass the mic. Each of our hero talent represented a chapter in the report and starred in a correlating video.
Director: Tiffany Frances
Creative Director: Adriana Nova
Associate Creative Director, Art: Laura Touysinhthiphonexay
Associate Creative Director, Copy: Ty Seecof (me)
Designer: Tyisha Kellman
Copywriter: Leá San Martano
MAKING INCLUSIVE BEAUTY ACCESSIBLE
A quick search for stock photography reveals a significant racial gap. To address this, we partnered with Shutterstock to create one of the largest and most inclusive photo libraries. We produced thousands of photos featuring 100 models — all royalty-free.
Photographers: Lindsay Adler and Bexx Francois
Video Director: Keenan MacWilliam
Creative Directors: Adriana Nova and Cindy Park
Associate Creative Director, Art: Laura Touysinhthiphonexay
Associate Creative Director, Copy: Ty Seecof (me)