Promoting Mental Health with Proactiv Clean
Background: Proactiv simultaneously launched their new “On my pro___journey” campaign and “3-Step Routine” clean product line.
The Ask: Develop an experiential event for Gen Z to open up about their skin and mental health journey — and how we can all embrace progress over perfection.
Requirements: Promote the new Proactiv Clean 3-Step Routine, capture data, and capture content for post-event social use.
The Idea: Create an interactive, 3-step journey that encourages conversation about mental health. The event includes:
An interactive chalk wall to reflect on your mental health
An affirmation photo booth to always remember the feel-good moment
A sampling wall with a selfie mirror
Swag
“On the Street” interviews with influencer Dr. Jess Andrade (coming soon!)
Credits:
Creative Directors: Ty Seecof (me) and Laura Touysinhthiphonexay
Art Director: Samantha Karinsinki
Jr Copywriter: Isabella Baum